What should you do if a fall from a four-wheeled vehicle (microcar, quad) entails a head injury with visible nose-bleeding or ear-bleeding?

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Explanation
Correct answer: Immobilize the head and the neck section of the spine, and apply a protective dressing.
Call 112 or 999. Bloody fluid from the nose or ear after a head injury may indicate serious trauma; do not plug the discharge. Minimise unnecessary head and neck movement, monitor breathing and follow the dispatcher’s instructions. Maintaining an open airway and saving life take priority over keeping the person still.
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What injuries are usually associated with severe head injuries which occur after a fall from a four-wheeled vehicle (microcar, quad)?